Design that works—and makes people smile.
I'm a multidisciplinary designer and creative lead with a passion for crafting visual experiences that connect. Whether it's a memorable unboxing, an eye-catching campaign, or a beautifully functional interface, I love bringing ideas to life in ways that spark joy and serve a purpose.
Currently, I lead creative at PNY Technologies, designing across print, packaging, web, and brand for PNY and NVIDIA partner brands. From trade show booths to digital ads, I focus on visuals that serve a purpose—capturing attention, building connection, and creating impact.
Background & Approach
I came into design through a love of creativity and visual storytelling—and I've spent my career exploring how to bring clarity, emotion, and structure to every touchpoint. My process is rooted in curiosity, collaboration, and a desire to create work that communicates with purpose.
Over the years, I've worked across a wide range of industries and formats—from digital campaigns and packaging to trade show booths, brand systems, and custom illustrations. Each project is an opportunity to solve problems thoughtfully, adapt to new challenges, and deliver meaningful design that elevates both the user experience and the brand behind it. Whether leading a team or rolling up my sleeves on a tight turnaround, I thrive at the intersection of big-picture thinking and hands-on creativity.
NOTABLE BRANDS
- Microsoft
- PNY Technologies
- Hershey Foods
- Thermo Fisher Scientific
- Evonik
- SUEZ
- WITF
- General Electric
- Century Media Records
- Agilent
- Creative Memories
- Bank of America
- Arkema
- Ten Thousand Villages
- Pottery Barn